There was a time, not too long ago, when most (if not all) clients would provide designers with a written design brief – a clear and detailed document outlining crucial requirements for the project to come.

These days it seems that this vital part of the briefing process has all but vanished, and is only adopted by much larger corporate or commercial organisations.

The thing is, a clearly written brief provides both client and designer with a focal point to each project – a single reference point to which everyone can refer when the boundaries of client expectation vs designer’s understanding become grey and murky.

Another reason why written design briefs are so useful, is that both client and designer are forced to think more strategically about the desired outcome of each project – ironing out any potential problems or sticking points before the project even begins, and thus saving both valuable time and money.

Many smaller clients can feel daunted at the prospect of writing a design brief and, if this is you, don’t worry – you’re not alone! The easiest way to write a successful design brief is to involve a designer at a very early stage.

With this in mind, I’m happy to provide design brief guidelines tailored to your individual requirements. Just get in touch – I’m happy to advise and help!