The temptation with any promotional material, but particularly with a website, is to include as much comprehensive information about your goods and services as possible. However, by doing so, you introduce an element of ‘giving away the goods too soon’.

Competitors will access your website just as much as genuine visitors, and they will use the info to match or better your prices and services – why not, its free and publicly available!?

In addition, by including everything, you run the risk of making your site a ‘passive’ experience for visitors. Even those with a genuine interest might pass through your site without you even knowing they were there, and without giving you the chance to offer them last minute special offers or deals.

Make visiting your website more of an ‘active’ experience by giving visitors a taster of what’s on offer, and present them with every opportunity to contact you for more info. This way you’ll pick up genuine enquiries and start collecting addresses for your mailing list.