There was a time, not too long ago, when most (if not all) clients would provide designers with a written design brief – a clear and detailed document outlining crucial requirements for the project to come. Read More…
Category: Blog
Target your market
Some years ago I heard a story which made me totally rethink my design processes (and other elements of my life too actually). I’m posting this here in the hope that it may inspire you in a similar way. Read More…
Problems vs solutions
A conversation I’m constantly having with new clients is ‘come to me with your problems, not your solutions’. Read More…